White Privilege in Politics Essay Example for Free

White Privilege in Politics Essay What is White Privilege one may inquire? White Privilege is the ideological supposition and conviction situated in political works on setting white individuals and networks in position of benefit monetarily, strategically, socially and instructively. In the book Race, Class, and Gender in the United States, composed by Paula S. Rothenberg, it centers around the time that white benefit came about strategically. Donald G. Pastry specialist, in his book Politics of Race, discusses the limitations against the Blacks. Keeping an eye on Marable, in his book Beyond Black White, he centers around chose Black authorities throughout the years. With the assistance from these three books the peruser will have the option to see the gigantic measure of white benefit in policy centered issues throughout the years to the present, where there are as yet a deficient measure of African-Americans in legislative issues. Rothenberg presents white benefit when it is first of a political style. It was first utilized in a political manner when White hirelings were given their opportunity toward the finish of their agreement, however the Black workers were most certainly not. Whites yet not Africans must be given their opportunity levy toward the finish of their arrangement (p. 33). Whites were given more rights at that point Blacks. They reserved the option to remain battle ready and the privilege of self-preservation. White workers could claim domesticated animals, while the Black hirelings proved unable. The White workers were additionally given the simpler activities. Blacks were not permitted to have their own family, while Whites reserved the privilege to control their spouses. White men were given the option to control their ladies without tip top obstruction; Blacks as slaves were denied the option to family at all since family would imply that slave spouses, not proprietors, controlled wives (p. 33). The entirety of the African ladies were viewed as workers, while the White ladies were simply viewed as the guardian of mens homes. It was illicit to whip bare White men, however an individual may perpetrate as much torment as they need onto a Black man. Along these lines, an individual can perceive how white benefit in legislative issues was first utilized, and that Blacks had essentially no rights. Bread cook centers around when the dark slaves were given their opportunity. They were free, however there were laws and limitations essentially expressing that they werent a resident. As the quantity of free blacks developed, there were more limitations set for them. Numerous urban areas didnt need to have anything to do with the free blacks and some prohibited blacks from entering their urban areas: Many provinces during the eighteenth century found a way to forestall the manumission of slaves, to constrain out any free blacks who may be in living arrangement, and to ban some other free blacks from entering (p. 54). Dough puncher expresses that a few blacks were dynamic in legislative issues, however none could cast a ballot: Blacks were politically dynamic, yet limitations were typically positioned on their democratic benefits (p. 54). Additionally blacks werent ready to affirm against whites: Blacks, including free blacks, were commonly banned from affirming against whites (p.54). In this way, blacks werent given any rights in those days and werent seen as equivalents. Marable first brings up that thirty years prior there were scarcely one hundred dark authorities and just five African-Americans served in Congress. Additionally he expresses that the quantity of dark civic chairmen of U. S. towns and urban communities was zero. the quantity of chose dark authorities across the country was scarcely one hundred; the quantity of African-Americans in Congress was five; and the quantity of blacks filling in as chairmen of US urban communities and towns of all sizes was zero (p.205). Marable at that point says that today there is more than forty African-Americans serving in the U. S. Congress and over another 8,000 have government positions. Today, forty African-Americans sit in the US Congress; in excess of forty African-Americans are city hall leaders; and more than 8,000 blacks have been chosen for government positions (p. 205). Despite the fact that there has been a significant increment of dark portrayal, African-American authorities, chose and designated, just make up 2 percent all through the country. Indeed, even in territories with a high populace of African-Americans, there are not many or no chosen dark authorities. In many areas with considerable dark voting demographics, there are not many or no African-American chosen authorities (p. 205). Blacks are underrepresented inside the constituent structure of intensity and dynamic in the U. S. Marable at that point expresses that a large number of the African-American chosen authorities have what he calls obligation without power. His model is that a large number of the dark civic chairmen have little control or authority over neighborhood administrative organizations. This can prompt a decrease in voter enlistment and political investment rates. Along these lines, throughout the years the quantities of dark authorities has risen, yet at the same time isnt excessively high. Taking everything into account, white benefit in governmental issues has made some amazing progress, through long periods of servitude and the African-Americans attempting to pick up their opportunity to become rises to with the Whites. There is as yet white benefit in legislative issues right up 'til the present time and the Blacks are gradually making there approach to getting progressively engaged with the U. S. Congress and the administration. Individuals need to comprehend this is a various nation of numerous ethnic foundations and societies, and that one day white benefit in legislative issues will be abrogated and an African-American will be President. Works Cited Baker, Donald G. Legislative issues of Race. Lexington, Mass. : Lexington Books. 1975. Marable, Manning. Past Black and White. New York, NY: Verso. 1995. Rothenberg, Paula S. Race, Class, and Gender in the United States. sixth version. New York, NY: Worth Publishers, 2001.

Geology Of The Area. Sources Of Natural Materials and Construction Essay

Geography Of The Area. Wellsprings Of Natural Materials and Construction Problems - Essay Example It is made out of quartz or feldspar since they are the most widely recognized minerals in the earth covering. The shades of sandstone have been related to a few locales in light of the fact that their beds frequently structure profoundly noticeable bluffs. It generally permits water and different liquids to permeate; moreover sandstone is permeable enough to store huge amounts of liquids, consequently, are important springs and supplies of oil. It discovers application in house products and residential development. Basically, they can be pieces of previous stone or mono-mineralic gems. These stones are extremely solid particularly when full grown in this way appropriate for development purposes. Mudstone-as per the guide it is elbow-formed and consistently disseminated in the guide. This is a fine grained sedimentary stone. Its unique constituents were dirts or mud their individual size must be related to the assistance of a magnifying lens. It has no layers because of unique surfac e or interruption of layering by tunneling life forms preceding lithification. It might show split or gaps relying upon how it is shaped. As per Dunham (1962), the order of limestone, a mudstone is a carbonate rock with under 10% allochens in carbonate mud network. Mudstone is a delicate stone material accordingly isn't proper for development purposes. ... It is the hardest stone layer among the three showing up in the guide and is utilized for development purposes, a total for base of streets, mineral filler passing 0.075mm †0.425mm of mineral size. It tends to be utilized in the production of glass, toothpaste and concrete. Potential PROBLEMS THAT MAY ARISE DURING CONSTRUCTION coming up next are the potential issues that may emerge during the thruway development process between focuses An and B. As expressed by Amelin et al. (2002), ‘It is essential to consider that on the off chance that we decide to disregard the encompassing geography in the development of designed works, at that point the encompassing topography will unquestionably affirm its impact on our built structures.’ First the material cut might be not exactly the necessary fill. Cut and fill, is a procedure of developing a railroad, street trench or high way whereby the complete material extricated pretty much is equivalent to the amount of material for fill. Since the cut is not as much as fill, it would warrant gaining materials from different hotspots for instance acquire territories, bringing in from different regions. The material cut might be more than the necessary fill any overabundance cut over the fill would warrant an extra transportation cost. Furthermore, there might be portability issues because of the tough and steep geography of the land which may not support human and machine development during the thruway development. This triggers utilization of unique apparatus in cutting, filling and compaction procedures to accomplish the ideal target or shape. The land’s scene might be too rough with the end goal that it might cause more cost particularly when it as to get the materials from different regions. There is trouble in slicing because of geology of land, steadiness of slants and since any

I Will Upload The Case Studies Example

I Will Upload The Case Studies Example I Will Upload The Case Studies â€" Essay Example > Health and Social carePhysical careChronic diarrhea or frequent runny or watery bowel movement results from gastrointestinal infections (GI) caused by bacteria, viruses or parasites and these varies with regions and hygienic status of the residents; those that last for more than three days are sign of medical condition. There is need for Mr. Dale to seek the attention of medical professionals immediately (Hanauer Marteau, 2001, p. 67-79). It is important for the patient to drink a lot of water to prevent dehydration due to excess water that he has lost or for good health whether as a first aid or treatment. After a through laboratory assessment, the patient was diagnosed with ulcerative colitis which is a complication of an inflammatory bowel disease or a disease of the intestine which bearing the characteristics of open sores or ulcers in the colon (Dodi Spencer, 2006 p. 156-164). Apart from adhering to the medication prescribed by the doctor, the patient needs to consider a go od diet or healthy lifestyle which consists plenty of fresh vegetables, fiber and lots of water or other health fluids helps the system of Mr. Dale to digest more easily and absorption of more nutrients to replace the ones lost. Moderate exercise should be considered for example, a little walk with the help of Physiotherapist may boost the digestive system and prevent the development of thromboembolic complications like venous thrombosis but if it is not possible the patients should have a bed rest to conserve the little enough remaining in the body (Walker-Smith, Hamilton Walker, 2001 p. 245-251). Mostly chronic diarrhea is treated with the injection against viruses like rotavirus and enter-viruses, and other microorganisms like bacteria which causes gastrointestinal infections. However, the complication of ulcerative colitis mostly combines the medicinal administration and surgery. At minor stages, the medications are administered to induce remissions, maintenance of remission, minimize the side effects of the treatment, improvement of the quality of life of the infected by reducing the severity of the accompanying complications and minimize the risks of complications of chronic illnesses like cancer (Doherty, 2010 p. 135-137). The preferred medications include: 5-aminosalicylic acid (5-ASA and mesalazine) and immunomodulators to reduce intestinal inflammation. There are no medicines to completely ill the Ulcerative colitis so when the symptoms get to the severe stages a surgery is conducted to remove the infected large intestines (colectomy) (Warner Barto, 2009 p. 87-89). The problem at hand is loss of nutrients and fluid through vomiting and diarrhea or anorexia. For nursing care, Total Parental Nutrition should be considered to directly injecting nutritional formulas which contains necessary nutrients like glucose amino acids, salts, vitamins and lipids without going through the ordinary eating and digestive processes. Intravenous therapy is conside red in case the symptoms of the disorder are complicated that the patient is not able to get food through other routes. If total parental nutrition or total nutrient admixture is considered the health professionals should be keen to observe the flow of fluid which is used to give in nutrients in the body as well as checking the changes in the body weight. The nurses should be keen to monitor the pattern of intake and output of the fluid as well and the changes in eth weight of the patient. In case of severe symptoms or much pain medicines like morphine should be administered to relief the pain (Farraye, 2010 p. 156-167).

Critical Issues Of School Counseling Essay - 1576 Words

Critical Issues in School Counseling: Drugs in Schools Drugs within schools have been and continue to be a prevalent problem in our school systems; it is a problem that affects all ethnicities and social economic statuses, making this a significant issue. Although, it is a problem in all ethnicities some are at higher risks than others and low social economic status increases these chances as well as ethnic identity. Marsiglia et al. (2001), â€Å"Those identifying more strongly with their group’s way of acting, speaking, and dressing tended to have been offered more types of drugs and to have begun drug use at earlier ages.† School counselors are faced with this ongoing dilemma that can give rise to other problems within the school system such as violence, pregnancy, and even death due to overdose. In order for a school system to function adequately the students must have a strong support and resource base. This is where the dedication and advocacy of school counselors comes into place, they are that base. Often times, it is easier said than done, some resources may be scarce making the jobs of counselors challenging. A school counselor must be aware of the situations, community, and populations within their school and create ways to combat or maintain the situation from becoming an epidemic that could permanently affect the students’ lives. While this is a difficult and a continuous job, there has been several ways in which school counselors continue to spread awareness andShow MoreRelatedGroup Counseling824 Words   |  3 PagesIntroduction Group counseling can be appealing, but it involves solving a problem common in the group. The goals should be listed to ensure that the counselors achieve their goals, proper research and evaluation should be done before choosing a group. Observation is also critical because it helps the counselor aware of the group process. 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However, it is identified as a sub category of social phobia in Social Anxiety Disorder (SAD) and Generalized Anxiety Disorder (GAD). According to Bogel et. al, when considering a diagnosis you must assess the core issue surrounding the test anxiety, for example, if there is a social humiliation component or relation to general negative outcomes or if there is a relation to obsessive behavior such as anxiety revealed through obsessively over preparing. It was advised

The Brothers Grimm Brought German Folklore to the World

Almost every child knows fairy tales like Cinderella, Snow White, or Sleeping Beauty  and not just because  of the watered-down Disney movie versions. Those fairy tales are  part of Germanys cultural heritage, most of them originating in Germany and recorded  by two brothers, Jacob and Wilhelm Grimm. Jacob and Wilhelm  specialized in publishing  the folklore, myths, and fairytales they  had collected over many years. Although most of their stories take place in a more or less medieval world, they were collected and published by the Brothers Grimm in the 19th century, and have long retained their grip on the imagination of  children and adults all over the world. Early Life of the Grimm Brothers Jacob, born in 1785, and Wilhelm, born in 1786, were sons of a  jurist, Philipp Wilhelm Grimm, and lived in Hanau in Hesse. Like many families at the time, this was a large family, with seven siblings, three of whom died in infancy.   In 1795, Philipp Wilhelm Grimm  died of pneumonia. Without him, the familys income and social status declined rapidly. Jacob and Wilhelm could no longer live with their siblings and their mother, but thanks to their aunt, they  were sent to Kassel for a higher education.   However, because of their social status, they were not treated fairly  by the other students, an unfortunate situation that continued even at  the university they attended in Marburg.  Because of those circumstances, the two brothers became very close to one another and deeply absorbed in their studies. Their law professor awakened their interest in history and especially in German folklore. In the years following their graduation, the brothers had a hard time taking care of their mother and siblings. Simultaneously, both started to collect German sayings, fairy tales, and myths. In order to collect those well-known and widely spread fairy tales and sayings, the brothers Grimm talked to many people in many places and transcribed the many stories they had learned over the years. Sometimes they even translated the stories from Old German into modern German and adapted them slightly. German Folklore as Collective National Identity The Grimm brothers were not only interested in history, but in uniting a disparate Germany into one country. At this time, Germany was more of  a conglomeration of about 200 different kingdoms and principalities. With their collection of German folklore, Jacob and Wilhelm tried to give the German people something like a collective national identity.   In 1812, the first volume of Kinder-  und Hausmà ¤rchen was finally  published.  It  contained many of the classic fairytales still known today like Hà ¤nsel and Gretel and Cinderella.  In  subsequent years, many other volumes of the well-known book were published, all of them with revised content. In this process of revision, the fairytales became more and more suitable for children, similar to the versions we know today.   Earlier versions of the tales were rather crude and filthy in content and form, containing explicit sexual content or harsh violence. Most of the stories originated in rural areas and had  been shared by farmers and among lower classes. The Grimms revisions made these written versions suitable for a more refined audience. Adding illustrations made the books more appealing to children. Other Well-Known Grimm Works Besides the well-known Kinder-und Hausmà ¤rchen, the Grimms continued to publish other books about German mythology, sayings, and language.  With their book Die Deutsche Grammatik (The German Grammar), they were the first two authors who researched the origin and development of the German dialects and their grammatical circumstances. Also, they worked on their most lavish project, the first German dictionary. This Das Deutsche Wà ¶rterbuch was published in the 19th century but was really completed in the year 1961. It is still the largest and most comprehensive dictionary of the German language. While  living in Gà ¶ttingen, at that time part of the Kingdom of Hannover, and fighting for a united Germany, the Grimm brothers published several polemics criticizing the king. They were dismissed from the university along with five other professors and also kicked out of the kingdom. First, both lived again in Kassel but were invited to Berlin by the Prussian king, Friedrich Wilhelm IV, in order to continue their academic work there. They lived there for 20 years. Wilhelm died in 1859, his brother Jacob in 1863. To  this  day, the Grimm brothers literary contributions are known all over the world and  their work is tightly bound to the German cultural heritage.  Until the European currency, the Euro, was introduced in 2002, their visages could be seen on the 1.000 Deutsche Mark bill.   The themes of Mà ¤rchen are universal and enduring: good versus evil in which the good (Cinderella, Snow White) are rewarded and the wicked (stepmother) are punished. Our modern versions—Pretty Woman, Black Swan, Edward Scissorhands, Snow White and the Huntsman, and others show just how relevant and powerful these tales remain today.

Controversial Essay High School Students and Beginners’ Guide Free Essays

To order an article, please click this link www. thepensters. com/gimatria. We will write a custom essay sample on Controversial Essay: High School Students and Beginners’ Guide or any similar topic only for you Order Now Thank you. Most controversial essays are emotionally-packed, hot issues that are intensifying and debatable in nature, thus, sparking conflicts. They contain disputable topics of recurring interests. Simply put, any essay contents where strong contentions are typically presented for long periods build up into particular forms of controversy. Hence, they are generally considered highly polemical pieces of essay. The reason for this is that people have varied ideas and opinions regarding topics that are contentious, debatable or disputable. Controversial essays polarize people to raise powerful arguments in favor of or against any issues. This results from concepts or ideas that have distinct viewpoints, which comprise any specific contexts. Most people are good in writing this type of essay mainly because they follow these basic ideas underlying any controversial essay topics, as follows: First, you will not find any comprehensive guidelines of composing controversial essay topics, but only opinionated views. Subjective topics and observations in crafting articles generally generate controversies but primarily entirely relative. They ensure first if a particular article is a personal essay, opinion piece, news report, persuasive article or thingamajig. Anyway, you should usually come up with timely content articles in furnishing details for this type of essay. Second, identify your subject theme and be familiar with the argument. Remain centered on the theme. Have understanding of your subject matter by doing some research to write impartial content. Just take into account to keep yourself unbiased, except if it is your opinion or own piece. Needless to say, if you would like to write a contentious topic, pick one out that will appropriately elicit your own understanding about the given issue. Even so, be ready to be disputed and/or corrected. Third, be sensitive to your readers. Keep this in mind when writing: Know whom you are addressing or target audience. Keep the readers’ interest and concentrate on the end results. Ask yourself some of these questions: What is your objective as an essayist? Is your essay a controversial article, news items, or persuasive in nature? Provide only correct factual observations even when you are trying to be creative explaining some theories. Readers can be offended or even annoyed with a contentious topic; yet, this does not constitute injurious expressions or offensive practice in the slightest form. Remember, as a writer, you’ve the right to contradict or denounce unfair remarks. As such, obnoxious content should never be tolerated. On the other hand, your readers can consider forgoing your piece, talk about it, or disregard it altogether. That could be their decision. Nevertheless, no writer should be abused. Excessive prejudicial opinions and hateful bashing need to be dealt with judiciously. Injurious activities are unacceptable and no readers or author owns a right to damage or harm another person. In summary, if you choose to create controversial essay topics, yours may result in serious debates requiring supporting evidences. Really, you need profoundly, sensitive understanding of proper argumentation to deal mainly with opinionated essays, which are simply and entirely subjective any way you view them. Eilvu Gimatria Essay Guide To order an article, please click this link www. thepensters. com/gimatria. Thank you. How to cite Controversial Essay: High School Students and Beginners’ Guide, Essays

Data Mining In A Nut Shell Essay Example For Students

Data Mining In A Nut Shell Essay In today’s business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to chart unexplored areas of the internet (Cavoukian). The fulfillment of these tasks can be enhanced if appropriate data has been collected and if that data is stored in a data warehouse. According to Stanford University, A Data Warehouse is a repository of integrated information, available for queries and analysis. Data and information are extracted from heterogeneous sources as they are generated.This makes it much easier and more efficient to run queries over data that originally came from different sources. When data about an organization’s practices is easier to access, it becomes more economical to mine. â€Å"Without the pool of validated and scrubbed data that a data warehouse provides, the data mining process requires considerabl e additional effort to pre-process the data† (SAS Institute). There are several different types of models and algorithms used to â€Å"mine† the data. These include, but are not limited to, neural networks, decision trees, rule induction, boosting, and genetic algorithms. Neural networks are physical cellular systems which can acquire, store, and utilize experiential knowledge (Zurada). Neural networks offer a way to efficiently model large and complex problems. Decision trees are diagrams used for making decisions in business or computer programming. Branches are used to represent choices with associated risks, costs, results, or probabilities. Rule induction is a way of deriving a set of rules to classify cases (Two Crows). These set of rules differ from those in a decision tree in that they are independent from one another. Boosting is a technique in which multiple random samples of data are taken and a classification model for each set of data is made (Two Crows). The genetic algorithm is a model of machine learning, whose behavior is based on the processes of evolution in nature. Populations of data are resented by chromosomes and then go through a process of evolution. The members of one set of data compete to pass on their most favorable charac teristics to the next generation of data. This process continues until the best data is found. Many of the models and algorithms used in data mining are simplifications of the linear regression model. Data Mining is largely, if not entirely used for business purposes. The highest users of data mining include banking, financial, and telecommunications industries (Two Crows). A survey taken by Two Crows Corporation turned up these applications of data mining:Ad revenue forecasting Churn (turnover) management Claims processing Credit risk analysis Cross-marketing Customer profiling Customer retention Electronic commerce Exception reports Food-service menu analysis Fraud detection Government policy setting Hiring profiles Market basket analysis Medical management Member enrollment New product development Pharmaceutical research Process control Quality control Shelf management/store management Student recruiting and retention Targeted marketing Warranty analysis Data mining will have a different effect on different industries in the business world. In the telecommunications industry, for example, in order to retain or build market share and expand or develop new products and services, service providers will have to make the necessary adaptations and changes that the industry and pace setting technology requires. â€Å"The most successful telecommunications companies will, of course, be the ones who can develop and market products and services that customers will buy,† says Julian Kulkarni, SAS institute Europe’s Product Marketing Coordinator for telecommunications. â€Å"But high customer churn rates in telcom markets show that you cannot depend on customer loyalty. To thrive, companies must know their customers, their products, their own operations, and the competition better.†The key to succeeding in this rapidly changing industry is to understand the customer, or the market that the customer represents. Through data mining, telecommunications companies can know what their customers have done in the past and what they will do in the future. With this information, the companies will be in ideal positions to make business decisions based on the information they have gained from the data mining process. .u51677c34aaf93a9b8943843eb11d992e , .u51677c34aaf93a9b8943843eb11d992e .postImageUrl , .u51677c34aaf93a9b8943843eb11d992e .centered-text-area { min-height: 80px; position: relative; } .u51677c34aaf93a9b8943843eb11d992e , .u51677c34aaf93a9b8943843eb11d992e:hover , .u51677c34aaf93a9b8943843eb11d992e:visited , .u51677c34aaf93a9b8943843eb11d992e:active { border:0!important; } .u51677c34aaf93a9b8943843eb11d992e .clearfix:after { content: ""; display: table; clear: both; } .u51677c34aaf93a9b8943843eb11d992e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u51677c34aaf93a9b8943843eb11d992e:active , .u51677c34aaf93a9b8943843eb11d992e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u51677c34aaf93a9b8943843eb11d992e .centered-text-area { width: 100%; position: relative ; } .u51677c34aaf93a9b8943843eb11d992e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u51677c34aaf93a9b8943843eb11d992e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u51677c34aaf93a9b8943843eb11d992e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u51677c34aaf93a9b8943843eb11d992e:hover .ctaButton { background-color: #34495E!important; } .u51677c34aaf93a9b8943843eb11d992e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u51677c34aaf93a9b8943843eb11d992e .u51677c34aaf93a9b8943843eb11d992e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u51677c34aaf93a9b8943843eb11d992e:after { content: ""; display: block; clear: both; } READ: Macbeth - supernatural and spirits EssayOther real world examples of data mining include:Targeting a set of consumers who are most likely to respond to a direct mail campaignPredicting the probability of default for consumer loan applicationsPredicting audience share for television programsPredicting the probability that a cancer patient will respond to radiation therapyPredicting the probability that an offshore oil well is actually going to produce oilThere are many computer applications on the market to assist businesses in the data mining process. The applicability of these programs can accommodate the various uses of data mining. Software titles include AC2, ALICE dIs oft, AutoClass C, C5.0 (See5), Clementine, Data Surveyor, DataDetective, DataEngine, Datasage, DataScope, DataX(tm), DbBridge, dbProbe, dbProphet, Explora, IBM Visualization Data Explorer, INLEN, IRIS, IXL ; IDIS software, LEVEL5 Quest, MineSet (SGI), ModelQuest MarketMiner, Nuggets(TM), Partek, PolyAnalyst, PV-WAVE, SE-Learn, Sipina-W v2.0 ; Sipina-Pro, Snob, SPSS Data Mining Software, The Data Mining Suite, Thinkbases Data Mining Product, TiMBL (Tilburg Memory Based Learner), Tooldiag, WINROSA, WinViz, WizWhy, XmdvTool, and XpertRule. Summary Table (Pryke):Company Product Major Function URLIsoft ALICEd’Isoft Alice is a powerful and easy to use Data Mining Tool. Use decision trees to explore exploit your data. Textual reports, SQL queries generation, What-If Analysis, etc. http://www.isoft.fr/SPSS Clementine Clementine is the leading data mining toolkit, twice winning the UK Governments (Department of Trade ; Industry) SMART award for innovation. Clementine applications include customer segmentation/profiling for marketing companies, fraud detection, credit scoring, load forecasting for utility companies, and profit prediction for retailers. http://www.isl.co.uk/clem.htmlData Distilleries Data Surveyor Data Surveyor is a data mining tool for expert users. It consists of a suite of powerful algorithms and provides support for all steps in the knowledge discovery process. Data Surveyor allows the user to interactively discover knowledge, inspect results during discovery and guide the discovery process. Data S urveyor applications include database marketing, credit scoring and risk analysis. http://www.ddi.nl/MIT DataEngine DataEngine is a software product for data analysis using fuzzy technologies, neural networks, and conventional statistics. It has been successfully applied in the fields of forecasting, data base marketing, quality control, process analysis, and diagnosis.The special features of the new version are on the one hand the high flexibility concerning the integration into existing solutions, which is supported by a flexible ASCII import and the import of MS-Excel files. On the other hand it is possible to include any kind of user defined functions into DataEngine.In addition to this, DataEngine 2.0 becomes the tool for professional data analysis thanks to the 32 bit architecture and the productive graphic component for data visualization. http://www.mitgmbh.de/DataSage, Inc. Datasage Datasage provides a suite of C++ modules which maintain data inside an existing relational d atabase where it can be managed more effectively, (the company calls this data centricism). Datasage then uses high-speed C++ routines to read and batch process the data. As a result, the product can handle very large databases. Datasage includes a suite of data transforms, modeling and analysis tools, including neural networks and factor analysis. http://www.datasage.com/Trajecta, Inc. dbProphet Utilizing sophisticated neural network technologies, Trajecta offers a broad range of software and services that provide highly accurate predictions of complex customer behavior and market trends. Trajectas non-technical, easy-to-use software can also help optimize business activities, allowing its users to exceed their business goals. http://www.trajecta.com/Summary Table (Pryke):Company Product Major Function URLSGI MineSet (SGI) Combining powerful integrated, interactive tools for data access and transformation, data mining, and visual data mining, MineSet provides you with a revolutiona ry paradigm for getting maximum value from your vast data resources. MineSet enables you to gain a deeper, intuitive understanding of your data, by helping you to discover hidden patterns, important trends and new knowledge. It is this deep understanding which can be used for developing powerful business strategies leading to greater competitive advantage. http://www.sgi.com/software/mineset/Data Mining Technologies Inc. Nuggetsâ„ ¢ Nuggets uses proprietary search algorithms called SiftAgents(TM) to develop English if then rules. These algorithms use genetic methods and learning techniques to intelligently search for valid hypotheses that become rules. In the act of searching, the algorithms learn about the training data as they proceed. The result is a very fast and efficient search strategy that does not preclude any potential rule from being found. The new and proprietary aspects include the way in which hypotheses are created and the searching methods. The user sets the crit eria for valid rules. Nuggets also provides a suite of tools to use the rules for prediction of new data, under-standing, classifying and segmenting data. The user can also query the rules or the data to perform special studies. http://www.data-mine.com/Partek Inc. Partek Software for data mining and knowledge discovery based on statistical methods, data visualization, neural networks, fuzzy logic and genetic algorithms. http://www.partek.com/MIT WINROSA WINROSA is a software tool which generates automatically Fuzzy If-Then Rules from your data. The generated data set can be run by most of the existing fuzzy tools like e.g. DataEngine, fuzzyTECH, and Matlab. http://www.mitgmbh.de/Attar Software XpertRule Data Mining using high performance parallel SQL technologyA Windows PC client being able to intelligently query the data source on the host server can achieve knowledge Induction. The speed of the process is therefore dependant upon the server not the speed of the client PC. This a llows data mining to exploit the speed offered by MPP servers (Massive Parallel Processors) and database architectures that are optimized for serving queries. http://www.attar.com/BibliographyWorks CitedCavoukian, Ann, Ph.D. â€Å"Data Mining: Staking a Claim on Your Privacy.† Jan. 1998Pryke, Andy. â€Å"The Data Mine.† 23 Sep. 1998SAS Institute Inc. â€Å"Data Mining.† 12 Jan. 2000Two Crows Co. â€Å"Introduction to Data Mining and Knowledge Discovery.† 1999Zurada, J.M. (1992), Introduction To Artificial Neural Systems, Boston: PWS Publishing Company, p. xv:Computers Essays

Internet History Essays - Computing, Technology,

Internet History Starting out as a small military experiment some 35 years ago, the Internet is quickly becoming one of the most popular forms of communication. With a present population of about 40 million users world wide, it seems to have a very promising future. Uncensored and almost impossible to monitor, it's a breeding ground for all sorts of offensive and derogatory information. On the other hand, it is probably the biggest single source of data in the world brought home into your personal computer. Will this form of communication survive in the future, or will it simply die out like many others have in the past? History The first nodes of the Internet were built 36 years ago by the RAND corporation. They faced the problem of keeping communication between U.S. authorities active in the aftermath of a nuclear war. The country needed a command-and-control network. The biggest problem was protecting the main server, which could be knocked out by a single atomic warhead. RAND came up with the solution in 1964. The new network would have no central authority, and secondly, it would be designed to operate in shambles. " During the 60s, this intriguing concept of a decentralized, blastproof, packet-switching network was kicked around by RAND, MIT and UCLA. The National Physical Laboratory in Great Britain set up the first test network on these principles in 1968. Shortly afterward, the Pentagon's Advanced Research Projects Agency decided to fund a larger, more ambitious project in the USA. The nodes of the network were to be high-speed supercomputers (or what passed for supercomputers at the time). These were rare and valuable machines which were in real need of good solid networking, for the sake of national research- and-development projects." (Sterling 1-2) The first was put in place during the fall of 1969. By December of the same year four nodes were installed. They were connected by dedicated high-speed transmission lines. This allowed the computers to communicate and be programmed from one of the other computers. In the year of 1971 there were 15 nodes, and by 72 there were 37. This number kept increasing rapidly as the years passed. The network was also becoming more of a person to person way of communicating. Many military personnel began using it as a way to gossip with friends instead of a way to transmit documents and projects. This became even more evident in the following years. How it works The Internet may seem a very complex form of communication but that is not really the case. First, you must have a reasonably fast computer (80386 or higher) with a modem and a phone line. The next step is to contact your local Internet provider and get him to give you a password and an SLIP address. At this time you will also be given the software to get you started. All of this costs about 140 dollars, depending on how many hours you wish to purchase. "We charge using an hourly rate because it gives our users more flexibility with their time. When run on a monthly payment, you are limited to an hour a day, whereas with our system you can use any amount of time whenever you want" (Schulmeister). The costs are as follows: 10 hrs-$30.00 20 hrs-$50.00 40 hrs-$80.00 60 hrs-$90.00 Once you have your software installed and want to start "surfing the net," you must first login to the server (located at the Northwest Community College) by dialling in its phone number using a specific program. The two local numbers are 638-1543 and 638-1593. Even with the two numbers, the server is often busy because of the constantly increasing number of users in our area. These numbers can be used by a number of people at a time, not just two. Once connected to the college server, you travel down to a larger server in Vancouver, and from there you can access any other computer connected as long as your server has permission to do so. Diagram: How the Internet works Impact on Society The Internet is just starting to have a large impact on society. It seemed to come out of nowhere, popping up in magazines and on the news. The Internet is now becoming an influential communications medium to

A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Essay Example

A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Essay Example A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Paper A Comparison of the Segmentation, Targeting, and Positioning Strategies of Nivea Beiersdorf in the UK and Thailand Paper Apart from the operating procedures being done by the Nivea Beiersdorf joint, the need for an efficient analysis of the marketing plans employed the multinational firm is important for the success of its operations in the United Kingdom and Thailand. Both countries exhibit a different set of cultures, as well as a varying array of demographics which greatly affects the STP strategies being used by any company who wishes to successfully penetrate both markets (Kotler, 2003). Nivea Beiersdorf has its foothold in Europe and penetrating the British Market would not be that hard given that the cosmetics and lifestyle company has been there for about sixty years. Nevertheless, the company presence in Thailand, given its totally different demographics than that of the UK, as well as its highly competitive cosmetics market would pose as a challenge in the positioning strategy of Nivea Beiersdorf (2007). The STP strategies to be utilized for both countries should be analyzed with utmost considerations. These considerations will in turn fall under three main parts: the concentrated, undifferentiated, and the differentiated strategies (Kotler, 2003). Concentrated Strategies Under this type of marketing strategy, the company, Nivea Beiersdorf needs to concentrate its resources within specific market segments of the UK and Thailand (2006c). With this in mind, the firm needs to determine which segment of the two different markets have the better need of market penetration strategies. Although Thailand has a grater need of marketing penetration strategies since Nivea’s presence there is recent and the market growth is more competitive as compared to that of the British market, the concentrated strategy can be more efficiently is used in the British market since the company has been there for quite long. Under this type of marketing strategy, competition is currently recognized and small to medium-sized firms which offer the same marketing mix like Marks and Spencer have the capability to compete with the company given that Nivea Beiersdorf was already able to position itself above the cosmetics market as a premiere cosmetics company. On the other hand, the concentrated targeting strategy being employed by Nivea Beiersdorf in the UK is more on the maintenance and improvement of the market share in the country as well as coping up with the market growth factors that are involved (Kotler, 2003). Undifferentiated Strategies Along with the current concentrated strategies used by Nivea Beiesdorf in the UK and Thailand, under the undifferentiated strategy, the company positioning is not much taken seriously in the UK out of the already established reputation and is more concerned on the savings that the company could achieve. However, this target marketing strategy can be best employed in the Thai market out of the high level of nationalism of the locals towards their local products. Using this specific strategy, Nivea has to position itself as a local brand yet of foreign origin. That is, Nivea will have to establish itself as a product that is not much different from the local ones. This specific strategy is currently being employed by the company to date with a local factory as well as local employees being employed. This way, appreciation of the products of the company is simplified and savings on marketing can be used for other purposes. Although, this type of strategy is more susceptible to competiti on, the right amount of company vigilance of the Thai demographics must be carefully monitored (Kotler, 2003). Differentiated Strategies Under this type, the company is producing several types of products that would specifically cater to the needs of the different market segments present in both countries. A specific example of this is the range of products offered by Nivea aside from the usual white cream up to sun tan lotions, body sprays, etc. The targeting strategies being used here is a product based on the thorough analysis of the demographic factors that are present in the UK and Thailand. For example, the British market is composed of a high adult market segment with a high disposable income (2006b). The range of products to be developed for them suits the characteristics of this particular domain. On the Thai market on the other hand, there are a lot of the housewife segment with a middle-sized income who is obsessed with having white skin, hence, a different set of product offerings ought to be made for them (2006a). Company positioning therefore can be dictated by the product offerings that will be utilized by the company.

PETCOs Essay Example | Topics and Well Written Essays - 250 words - 3

PETCOs - Essay Example This discussion highlights that the strategic move of re-privatizing will help the company in certain aspects, but it will also have bad consequences. One of the benefits of going private is that company does not have to comply with SEC regulations including the Sarbanes-Oxley Act which costs millions of dollars a year to comply with. Becoming private increases the power of the ownership team. Some of the cons of not being public are the inability to raise capital in a liquid marketplace such as the NYSE or NASDAQ. I thought that the company acted unethically and did not comply with the FDA mandate when they re-privatize because by not being public they were not obligated to comply with the demands of the FDA. Private companies are not able to build as much goodwill as publicly traded companies. The author believes that PETCO’s reputation covers its entire supply chain. When a breeder they do business with mistreats animals it reflects badly on the image of the company. The firm has to drop the supplier of help them fix the problem to comply with state regulations. The scandal associated with unsanitary conditions at a PETCO warehouse reflected on the company. The company also did not react quickly enough the fix the problems as the firm’s stakeholders expected. The company in the future has to react faster to issues that can hurt its corporate.

Learning theories Research Paper Example | Topics and Well Written Essays - 4250 words

Learning theories - Research Paper Example Teachers are regularly struck with suggestions for reforms. They are often asked to use different curricula, new assessment and novel teaching strategies. They are constantly been directed to prepare learners for new standardized test or to assess learner’s work by way of conducting portfolios and performance assessments. They are often advised to practice research based approaches to teach learners in order to enhance their performances (Wilson & Peterson, 2006). Traditionally, learning was perceived as just acquisition of skills and knowledge whereas currently, the concept has been viewed to include emotional as well as social and various societal dimensions. Additionally, learning theories attempts to describe and understand the various ways in which the people learn. Very often, the theories are considered to be the important resource of the educational research as they have the potential to guide in constructing new educational approaches and analyzing along with improvin g the existing approaches and trends (Navarro & Hoek, n.d.). With this concern, the paper intends to critically explore three learning theories of Malcolm Knowles’s learning theory of andragogy, transformative learning theory of Jack Mezirow and experiential learning theory belonging to D. A. Kolb. Brief Explanation of Theories Malcolm Shepherd Knowles and the Theory of Andragogy Malcolm shepherd Knowles is often been considered as the fundamental figure in the segment of adult education particularly in the region of United States during the middle of twentieth century. During the year 1950, he was assigned with the responsibility of Executive Director of the Adult Education Association of the US. The first work of Knowles was termed as informal adult education. Later, he developed a unique theoretical basis for adult education and learning through highlighting upon the notion of andragogy. This work of his was greatly appreciated in the US. Furthermore, his work was consider ed to be the crucial factor that has contributed in changing the views of adult teachers from ‘educating people’ to ‘helping them learn’. Knowles was able to convince that learning practices of adults are different from those of children. He was engaged in building inclusive theory concerning with adult learning that was closely related with the features of adult learners. Earlier work of Knowles concerning ‘informal adult education’ had postulated certain basic elements of process as well as settings. Later, he intended to combine all the elements in order to propose new conceptual basis for improving the adult learning practices. The mechanism or the learning theory that postulated by him was termed as andragogy. According to Knowles, the theory concerning andragogy was primarily based upon four pioneer assumptions that were based upon the characteristics of adult learners. These assumptions were related with the adult learners that are quite dissimilar from the assumptions that dealt with the children learners (Mark K. Smith, 2002). Later, a fifth assumption was added to the theory. Thus, the five basic assumptions relating to andragogy theory that developed by Knowles have been portrayed hereunder. Self-Concept According to Knowles, the maturity that occurs in an individual with the passage of times lead towards self-concept moves wherein an individual tends to become more self-directed person from being a reliant personality (Mark K. Smith, 2002). Experience Similarly, Knowles admitted that as an individual becomes

The Success Of A Natura Cosmetics

The Success Of A Natura Cosmetics In order to analyze the success of a Natura cosmetics, there are many factors to be mentioned. In my opinion, two main reasons which should be listed are the effectiveness of relationship between Natura and organizations relating to its operation and its learning, innovation activities. Firstly, it is not difficult to realize that Naturas relationship strategy works very effectively. According to the case study, this companys main operations including production, logistics and research and development are situated in Sao Paulo. When there is a new order, the stock status will be checked immediately by the stock management system. In no more than one day from the purchase order, the finished products are delivered to the sales representatives home. With 26 delivery partners as well as postal service, Naturals products will be transported to its representatives no longer than six days in spite of far destinations (Natura case study). Clearly, in order to ensure the quality of the products and good services for the customers, the connection between separate parts in a whole group must be strong. It requires all bodies to have to cooperate and contribute to the effectiveness of the common duties. One concentration of Naturas relationship strategy is on sales representat ives. They are seen as the companys consultants who are well-trained, autonomous female salespersons and mostly are housewives having good relationship with potential customers such as friends, office staff, independent professionalsà ¢Ã¢â€š ¬Ã‚ ¦ One special thing here is that Natura does not have to pay direct employment costs for this force. This method will help the company save a large amount of money to invest in other activities. Also it will encourage Natura to expand its market without being worried about reducing profit margins. Using this way, the advantages will belong to not only Natura but also sales force. They do not receive a direct salary amount but the commission for sold products is the highest in the industry, which including 30% margin of end consumer prices and premium prices (Natura case study). Obviously, this way is based on the ability to sell products of each sales representative and it creates motivation for them to try more because of themselves as wel l as the company. Another strength of its management is organizational cultural. Openness, transparency and respects for its stakeholders ( Natura case study) are the words to describe this operating environment. They are ready to give challenge to middle management who are believed to be ambitious and highly qualified. This force is able to take great and out of imagination success for the company. Additionally, the policy for new talents is positive. Natura wants to fulfill both from inside and outside sources. They takes time to develop potential talents and headhunt as well. As a result, the manager force will be diversified. With customers, Natura has a such different approach. A customer going to Natura means that she is buying belief . The company does not talk about market demands but captures their emotions, feelings. By this way, when a customer sees an advertisement of Natura, she will think that this product is born for her, and Natura helps her have a better life throug h selling it. It is impossible to deny the effectiveness of this marketing philosophy. About the quality of products, Natura persuades customers by using natural and sustainable ingredients. For example, Ekos product line comprises of Brazilian berries and plants, such as guarana, brazil nuts, mate verde and cocoaà ¢Ã¢â€š ¬Ã‚ ¦( Natura case study). In recent years, cosmetics consumers mostly believe that products extracted from the nature will have good effects on the skin and no side-effect. With information about materials from reserves in the rainforests and savannahs, clearly Ekos is easier to be appreciated from the public. One important thing of Naturas relationship strategy is to participate in environmental issues. This action demonstrates that Natura not only operates to make profits but contributes to the development of society as well. Otherwise, it will bring positive image in public for the company and create its good connection with the customers, government. Such act ivities, such as Rainforest Education and Recovery Project, Rio de Janeiro Botanical Gardensà ¢Ã¢â€š ¬Ã‚ ¦ are specific examples of maintaining garden and regenerating damaged forest ecosystems (Natura case study). Secondly, Naturas operational pathway is the process of learning and innovation. Staring from a small laboratory and cosmetics store, the company made a bid step in the market by studying the experience of Avon- the then leader in the world. In 1974, Natura decided to operate following direct sales model. The result of this strategy was the expansion at low to moderate cost. With a new company, learning from successful and well-known brand name is very important and this gives useful lessons for Natura at that time. Besides, the success of Natura also comes from its innovation and product development. Every year, the company spent about 2.9% annual net revenues in research and development (RD) to launch and improve approximately 153 products (Natura case study). Natura also buys patents, technology from research centers in Brazil and outside. Their concentration is placed on skin care and environment-friendly products. In conclusion, effective relationship strategy as well as learning and innovation activities are two main factors of the success of Natura internationally. Task 2: using relevant theoretical models and with examples from the case study- evaluate the companys internationalization strategy in the period 1982 2005. Answer: In the period 1982 2005, it has seen the development of Natura in cosmetics international market. Along with the expansion into different areas from the near to the far, this company changed the operational strategies gradually and more effectively. It demonstrates that the companys market commitment as well as internationalization level has increased simultaneously in this period. As a result, in order to assess Naturas internationalization strategy from 1982 to 2005, I decide to choose the Uppsala model which emphasizes increasing commitment towards abroad market when the firms experience goes up (Svend Hollensen, 2007). In the year1982, it saw the first endeavor of Natura to distribute its products to foreign customers. The company used an independent distributor in Chile. However, the result for this action was terrible. The operation was stopped after it operated in a short term. The reason for this failure is that Natura did not have careful preparation. Clearly going international is an important issue for any firms which want to develop. One of the most vital conditions for success is that the company should have a proper plan and it must come from its actual demand. At this time, Naturas expansion abroad was driven by impulse. (Naturas case study). Maybe it could not create enough motivation for working attitude and successful ambition. The second cause is that the company had no enough information about the market (Naturas case study). Knowledge such as politics, culture, distance differences between markets à ¢Ã¢â€š ¬Ã‚ ¦ always should be obtained by the firms in the case they really need t o succeed. Additionally, personnel and financial problems happened when the company went to Portugal and Florida. And lessons due to lack of experience was given to Natura. Accordingly, market commitment or internationalization level in this situation is rather low. Until the 1990s, Naturas action of going abroad occurred again. Contrast with the last time, the company planned carefully. And this time, a great advantage of the Government policy favored to development way of Natura. Brazil and other South and Central American nations took favorable change in politics and macroeconomics. With potential markets of Natura such as, Mexico, Argentinaà ¢Ã¢â€š ¬Ã‚ ¦ were attempting to cooperate commercially with Brazil and their economy were growing positively. Besides that, the attitude of high appreciation of beauty and better understanding of cosmetics has made an increase in demand for beauty products. It can not be denied that many favorable conditions have come to Natura (Natura case study). From this time, the success of the company in various markets has gone. Three specific examples for effective internationalization strategy are Argentina, French and Mexico. Argentina and Brazil are two nations in the same Latin America area. The geographic d istance between them is not so far. And Natura took the first step to this market in 1994 but until 2001 the large mark occurred. In December 2001, this economy was thrown into crisis because of currency devaluation of about 40%. While its competitors tried to go up prices, Natura kept it stable. The company has just increased it only when local salary changed in the better way (Natura case study) and this information was announced publicly to the customers. By reducing cost and remaining price, the company got good impression on Argentinean market and help the process of building the brand here. The strategy brought the win situation for Natura. In three years later, there was a growth of six- factor revenue which is a wonderful number. The main method that the company applied to sell products in Argentina in this period is direct selling through sales consultants force. The number of consultants went up nearly three times from 7000 in 2002 to 20000 in 2005. Obviously, Natura has g ot good result with participation strategy into Argentinean market. The second one should be mentioned in internationalization strategy of Natura is France. It can be said that from Argentina to France there is a development of both geographic diversification, internationalization and market commitment. The distance from France to Brazil is much larger than that of the remainder. Actually, located in two different continents, there is not same characteristics in the beauty product custom. Hence, Seabra said that France has historically been a source of knowledge and raw material for our products as well as a source of inspiration. About the way of sales, Natura discontinued using traditional model which is direct sales and changed to retail store. It is an increase in size of investment in marketing and organization. In stead of a point of sales, in 2005 the company designed a two storey flagship store where are used for sampling products, promotion events and is seen as displaceme nt place of Naturas belief and vision (Natura case study). This is an evidence to show the companys market commitment is on upward. Another point is the change in Naturas product packaging and size. Making its products suitable for the host markets demand demonstrates effort to occupy the market share and internationalize. Moving to Mexican market, it has seen a more progressive step in the strategy of Natura. And it seems to have leapfrog stage here. In the year 2003 which is prior of two years compared to the time of entrant in France, Natura came backs to the nearer market with many similar characteristics of economy, demographics and passion for beauty products (Natura case study). In Mexico, the company developed the experience in France to a new model hybrid model. Building Naturas House, it can combine the strengths of both direct sales model and store chain. Here sales representatives can interchange experience, be trained professional skills, keep in touch with brand and even receive sample. Also in this country, the company takes an initiative in new marketing tools. An example of this is magalogue. This combination between magazine and catalogue is applied to give Naturas products and special offerings, articles about health and beauty problem. So, in comparison with French market, Naturas investment in Mexico takes more attempt. Change from a store chain to Naturas House is an example. It requires both market-specific knowledge and general knowledge. And resources should be employed more efficiently, especially human resource. All these elements explain that there is an upward trend of market commitment, internationalization when Natura enters Mexican market. Generally, Naturas internationalization strategy was successful in the period 1990s to 2005, but ineffective in the year 1980s. Task 3: using relevant theory, argue the case either for against Natura adopting a model (or models) of international market entry that differs from the direct sales/ distribution model employed. Answer: Coming back to international cosmetics market since the year 1990s, Natura has gradually succeeded with several adjustment of market entry policies. Two specific evidences are Maison Natura in France and Casa Natura in Mexico. These models show that the level of geographic diversification, market commitment and internationalization (The Uppsala internationalization model) of Natura has increased as well as their international market entry method has changed in comparison with direct sales model ever -used. Moreover, in order to go international more dramatically, Natura should employ an appropriate market entry strategy. In my opinion, it can be Hierarchical model with resident sales representatives in foreign target market. Firstly, it should be mentioned the direct sales model that Natura used to employ to provide products to its customers. The current demand for the companys cosmetics are met through the force of 483000 active sales representatives in Brazil and 36000 agents abroad, who are well-trained and flexible consultants . And mostly orders from customers are placed via Web and telephones. However, with French market of which Paris has been known as a holy city of fashion and beauty products, to attract much attention from the public, Natura innovated its traditional way. The company decided to open a two-storey flagship store which was called as Maison Natura in 2005. This store takes the duty of more than a point of sales, where can be seen to display Naturas belief and vision. Also here samples are given to customers or promotion events happen (Natura case study). There is an improvement in the way Natura enters to the market and persuades potential buyers. With this retail store, Natura has to spend more investment than its direct distribution. It is for the organization, marketing and even personnelà ¢Ã¢â€š ¬Ã‚ ¦For example, the company had to build a store and make it become a place served for many purposes. It is so different from a call centre which can only receive purchase orders. Besides that, to adapt to this competitive environment, Natura modified its pr oducts packaging and size. It can not be denied these activities were able to help Natura get a foothold in France. And the reasons were that the company prepared carefully market specific knowledge and made market commitment. From that, Natura seems to be more suitable for an international market entry model which requires more responsibility and competence. And about Mexican market, it is still another increase in market commitment as well as internationalization. However, there is leapfrog stage herein. The distance from Mexico to Brazil is smaller than that of France and the time of entering Mexican market is sooner two years (2003) but internationalization process goes up. Having some advantages of similar characteristics of economy, demographics, passion for cosmetics, Natural also faced the issue of late participation (Natura case study). Hence, in order to get success, it seemed to request the company to adjust a new strategy. The solution given was that Natura House which has strengths of both pure direct sales model and retail store. There sales consultants can help each other with experience and it can be place for exhibitions, training speeches or product testing, offerings. Clearly, advantage of direct sales model which is the strong relationship between end user and sales representative, and those of retail chain which are c lose relationship among sales consultants and multi-purpose place are combined. Not only the company invested in finance to establish this hybrid model at large towns and areas with many buildings, but also at Natura House, new marketing tools were employed at the first time to remind the public about the companys brand (Natura case study). For example, the company tried issuing magalogue. By this way, Natura could supply both its product, special offerings and health, cosmetics articles as well. It can be considered that Naturas attempts of organizational and marketing change demonstrates their ambition to get a step into Mexican cosmetics market and occupy a certain market share. Also the approach was done professionally step by step. Importantly, it did differ from direct sales model Natura used to use. Far from these two markets, in the following years, the company wants to attack new potential large ones, such as the UK, the US, Russia and so on. Only in the United States, in 2004, the value of sales of cosmetics and toiletries in 2004 was 45.6 billions US$, made up 19.7% of total market share. Or In United Kingdom and Russia, the numbers were 11.6 billions US$ (5%) and 6.4 billions US$ (2.8%) respectively (table 1 of Natura case study). However, with these countries, the main retail channel methods are not the same with Brazil. While in Brazil, sales through direct sales gained the remarkable proportion of 27.4% in 2004, in Western Europe, that percentage was only 4.7%. In these regions, the most common methods are different each others. ( Table 2 of Natura case study). From the factors which have already mentioned, in my opinion Natura should move to apply a new international market entry Hierarchical mode. With current conditions, it can open resident sales representatives in the host country. Rather similar to models employed in France and Mexico, the company can build a place of many functions served for sales and marketing activities. These can be a showroom, an information centre for customers, after-sales service centre, a training centre for sales consultants, a place for sample receivingà ¢Ã¢â€š ¬Ã‚ ¦ Sales and service department should be located in the host countries because it will be easier to know thoroughly about local passion and demand in comparison with doing from distance. When being familiar with local market, Natura can open sales subsidiaries. At this business office method, the company can be take tax advantage but it must take more responsibilities and autonomy. Besides, research and development, production, marketing depar tments are still situated in Brazil. It seems to be face a large amount of difficulties to change abroad assumed that other conditions do not change. Task 4: Naturas production facilities are located in Brazil. Assess whether this decision is correct in terms of strategy and logistics distribution given the companys portfolio of domestic, regional and international markets. Answer: Since the establishment in 1969, Natura has experienced different growth periods. First period from 1969 to1981, the company tried to build the brand and take expansion in domestic market. In 1982, Natura signed a contract with an independent distributor in Chile in order to expand abroad. However, this plan failed financially. Until the 1990s, once again Natura went internationally according to the open policy of the government and has got success step by step. Although Natura has changed their activities dramatically compared to the foundation time, production facilities has still situated in Brazil. One issue is given is that this decision is suitable for the development of Natura in following years? Firstly, with current situation, in my view placing all production facilities in Brazil is a reasonable decision. Brazil is the place where Natura was born. As a result, the companys products are manufactured usually have characteristics suitable for Brazilian demand. So along with the development of this brand, a stable market share in Brazil has been occupied. For any companies, they will penetrate into foreign markets once gaining or becoming familiar with its home market. This will be a strong basis for the company to attack another. About Natura, its Brazilian market share in 2003 was 11.3%, positioned the second leading cosmetics and toiletries company in Brazil (Table 3 of Natura case study). Moreover, this country has a large advantage of material sources of production for the company. In recent years, Natura has focused their operation on the products using sustainable ingredients. And Brazils diversity is a profuse supply source. Fulfilling these natural materials for the p roduction in the home country, clearly the company has bigger advantages over its competitors. They can save cost of transportation, import tax and preferential policies for domestic companies to use inside materials. Additionally, the traditional markets of this company are Argentina, Mexico, and so on. These countries are not far from Brazil and most of them are in the same area with many similar characteristics. So production facilities in Brazil and using active sales representatives force to distribute the products to the customers in these nations may not create serious problems of transportation cost. Another reason to support for production facilities in Brazil is the effectiveness of the current operations. When a customer place an order, in 24 next hours finished product is made to be transported to the sales representatives home. It is due to the close cooperation among different department and automated system. Immediately after having a new order, the stock status is ch ecked by the stock management system, and materials are collected to production facilities. Final steps are packaging and labeling. Total time for the whole process is no more than one day. After that, with 26 delivery partner, products are delivered to its representative within 2 days in Sao Paulo or no longer than 6 days for far destinations (Natura case study). It can be said that the operational process works actually efficiently to ensure delivery plan. This punctuality has supported placing production facilities in the origin country of products. From these points, that Naturas beauty products are manufactured in Brazil is appropriate. However, this decision will continue to be agreed in the future when plan of making Natura brand become commonplace with global audience? First problem can occur when moving production abroad is the cost. Compared to most of other countries in the same South American area and Europe, labor cost here is much cheaper. One of the reasons is that their population is the fifth leading in the world and still young or in labor ages (Wikipedia information). If Natura choose a country which labor price is high, finished products price will increase dramatically and the competitiveness will decrease. In addition, begin operating at a new location, there are two ways for material issue. The first solution is to find the new source. However, it is not simple to carry out because main ingredients for the companys cosmetics are from the nature, especially from Brazils biodiversity. The second one is to trans port materials from Brazil to the manufacture place. Maybe it is an impractical solution due to a large amount of disadvantages. It can be denied that transportation as well as import tax will make it go up. It also can result from import policy which procedures or regulations in the host country do not encourage to import such materials. Also Natura should take into account the origin country of products. It is not true that all customers evaluate equally with the same brand but different production places It is considered frequently that the customer have preference for the products from well-known nations for high technology and long term tradition of this kind of commodities. As a result, when deciding to choose a new manufacture location, the managers need to investigate the customers desire. About distribution network, currently Natura still uses direct sales model through active sales representative force. They are seen as Naturas consultant who are mainly well trained housew ives and receive orders via Web and calls (Natura case study). So the company does not have to pay direct employment cost but high commission for every product sold. With current conditions this retail channel still works efficiently. But if there is a change in production facilities, it is still good? Last but not least, logistics issue can meet obstacles in the case of moving manufacture location abroad if that policy there is still close. It can come from various regulations about import export documents or the quality of transportation system is modern enough to support Naturaa activities or inventory, storage problems, packaging and so on. Nowadays to get high profits, generally multinational companies invest in developing country, but they have to accept certain risks related to low quality of logistics. Hence, Natura ought to consider the ability of goods to move between nations. In conclusion, with current affecting factors, Natura seems to keep production facility situate in Brazil. In the far future, along with long term strategy and improvement outside, a change maybe reasonable if they are supportive.

Medicare Impact on the Health Care System

There are two common procedures done on the digestive system. These procedures are the lap band and gastric bypass surgery. These procedures are to help people achieve weight loss. There are millions of people who have gotten these procedures done throughout the United States. However, the results are not always what you expect. Gastric bypass surgery is used to help treat obesity, type 2 diabetes, hypertension, sleep apnea, and a number of other illnesses. From my research I have found that 15% percent of patients suffer complications and 0. % has died within six months of surgery due to complications. Mortality is a danger of gastric bypass. Anastomotic leakage, the leakage from the surgical connection between the stomach and the bowel, can occur. If it is a minor leak, it can be treated by antibiotics. However, if the leakage is severe, an additional surgery to stop the leak will be needed. Anastomotic stricture can also occur. While your anastomosis heals, a scar tissue forms. It naturally shrinks over time.The food passing through keeps it stretched. Sometimes it shrinks so much that a gastroendoscope needs to be performed to stretch it back out This may need to be done numerous times before its corrected. The lap band is used to treat similar illnesses as the gastric bypass does. This procedure also comes with risk. Erosion of the lap band can occur causing it to migrate through the stomach wall. It can cause severe problems such as leakage and bleeding. Urgent treatment is needed if this happens.Slipping of the band can happen as well. This causes the lower part of the stomach to prolapse through the band causing an enlarged upper pouch. This can in some cases cause obstruction and need immediate surgery to correct. The lap band and gastric bypass surgeries sound real good to obese people who want to lose weight fast. My advice is to research every option and weigh out the pros and cons. No minor flaw with your body is worth running the risk of these dan gers happening to you,

Is Helmut Newton’s Photography Artistic or Pornographic? Essay

Abstract Photography is a very interesting media to convey messages, feelings and opinions, and leaves a wide range of styles and methods how to do so. The photographer Helmut Newton developed a way to show his own imagination of reality and express his feelings, which is criticised by many people, for as some do not see the art in his work. They rather accuse it to be pornographic. By looking at the development of his work over time and the true meaning of his pictures, the legal side of publishing these pictures and the reproaches of his so called greatest enemy, the feminist Alice Schwarzer, I tried to show how the question whether Helmut Newton’s work is artistic or pornographic is related to a created war between sexes, the battle between Newton and Schwarzer. Whilst there are many books about photography, I only could find a few information about Newton’s work, mainly taken from his own autobiography, for as public places, such as libraries did not had any material. I guess this is because of the context of his work. Nudity does not seem to be at its right place in a public library. However, I was willing to research Newton’s work in detail at first hand, when I for example went to one of his exhibitions. But this all just showed me how interesting this topic is. For as I only see the artistic material in his work, others totally exclude it from the art-section. This seemed to be a matter of opinion, a matter of choice. My conclusion therefore is based on the fact, that people have their own right to decide what is pornographic, without being influenced by others. (283) Background Information Helmut Newton was born on Sunday, 13. October 1920 in Schoeneberg, Berlin as a son of a wealthy button manufacturer. His father enrolled him in the American School of Berlin, but he was expelled because he chose to dream about photography, swimming, and girls instead of completing his schoolwork. Later on in 1936, Newton started working on his career as a photographer and became an apprentice at the studio of the famous and well known Berlin photographer Yva, whose real name is Elsie Simon. He completed his placement after two years. Because of the great pressure of the National Socialists on the Jewish society, he left Germany in 1938 to go to Singapore, where he accepts a position as a photojournalist for the Singapore Straits Times. However, he was fired two weeks later due to incompetence.1 After spending a couple of years in Singapore without work, trying to â€Å"sleep himself† through life, he lost any professional ambition. He had indifferent opinions about photography . In 1940, being only 20 years old, he got carried off to an Australian internment camp. As there was a change of government, he left the camp and after he was discharged from the army, Newton first changed his name from â€Å"Helmut Neustaedter† into â€Å"Helmut Newton† and then opened a small photography studio in Melbourne. In 1948, Newton married the actress June Brunell, which started in 1970 her own photography career under the name of Alice Springs. Newton began contributing fashion photos to French Vogue in 1961 and continued to do so for twenty-five years. During this time, he also was a regular fashion contributor to Linea Italiana, Queen, Nova, Jardin des Modes, Marie-Claire, Elle, and American, Italian and German Vogue. Introduction Helmut Newton recently had an exhibition in the NRW-Forum, Dà ¯Ã‚ ¿Ã‚ ½sseldorf, Germany to celebrate his eightieth birthday. It was called Helmut Newton-Work and it included his 200 favourite pictures from the three most important areas – fashion, nudes and portraits- from his last forty years of work, but arranged by his wife, June Brunell, who is said to have a major impact on Newton’s photography. As his work has fascinated me over several years and I had shown great interest in this photographer from the moment I first saw his work, for me the pictures presented in the exhibition were unbelievable fascinating and they held my attention for ages. I looked at every detail and interpreted them and made up my own little stories, to find out what lies behind these pictures. They really impressed me and inspired me, giving me lots of ideas I would like to try out in photography myself. Photography is a great method to mediate and convey messages, ideas and emotions. For as I know that to give a photo the right expression you have to be talented and skilled, I can say that Helmut Newton is one of the most talented photographer, as he creates such an extensive and controversial work. However, I should add that, from what I have read of Helmut Newton himself, I am disgusted by him, his character and his beliefs, but this does not change my opinion about his work as I am still fascinated by his pictures. I am thrilled of the way he uses his surrounding to create this famous and special atmosphere in his pictures and often caught myself wishing to be set into pose by him one time. People’s opinions however, tend to be different when it comes to Newton’s work. Some people, mainly women, feel offended by his pictures or at least are not happy about the idea Newton uses to mediate his massages. I went to the exhibition with my mum and afterwards we both argued about which of these pictures should be allowed to be published and which should not, and we certainly did not come to an agreement where the line is, that should not be crossed. â€Å"The phenomenon Newton would be not conceivable without the women’s movement.† (Bild) The women’s movement has developed and grown during the period of Helmut Newton’s career. Now feminist criticism is established in universities, in parts of the media, and in the minds of many people in everyday life. Whilst I really enjoy Helmut Newton’s work I am aware of feminist criticism of it. Many of them title his work as voyeuristic and pornographic. It is in the context of these ideas and theories that I need to work out my own thoughts. â€Å"This woman cannot run away, not even before Newton’s fantasies.†2 (Alice Schwarzer) There have been many writers and commentators on Helmut Newton’s work, but I have decided to focus on the writing of Alice Schwarzer, whose words are quoted above. For me, these anti-Newton writings represent the best known and most extreme reaction against the photographer’s work, especially in Germany. Is Helmut Newton’s photography artistic or pornographic? This is my research question. My hypothesis and thesis and argument is that Helmut Newton’s work is not pornographic. My belief is that the answer to this question lies with each individual. Therefore, I will argue that the photographs are not pornographic for me. However, Alice Schwarzer made it very clear, that they are indeed pornographic to her, and it is also clear that she would like to persuade me and all her other readers to take the same view. For me, I am not interested in trying to persuade others what to think, but simply, in exploring my own responses to the work. In this way, I feel that I am close to Helmut Newton’s own point of view in that his art is made for himself. Main Body / Development Pictures can influence the perception of the true reality better and more effective than words. This concept was already followed by the Old Testament picture prohibition, which consists of the commandment â€Å"Thy shall not make for yourself an idol3†. However, this did not mean, that there was no allowance for art, as the religious started to use symbols (such as the white dove symbolises the Holly Spirit) to make their point. Pictures transport messages and raise emotions. And in our modern media society the dependence of simple visual perception and its power increases. The actual meaning of a picture, however lies rather in what kind of different details in the photo cause different feelings in our selves than just its outer look. That is why the meaning and the emotional message is dependent on the person who is looking at the picture, as the personal perception and the experience of life play a major role in deciding what we observe as reality. This person then may decide, whether the artwork he or she is looking at is artistic or not. Deciding on whether something is artistic, we first have to define the word art. Although today there is no universally accepted definition of art4, I would define art as an imitation of reality and an expression of what the artist feels. An artistic arrangement, design etc. therefore looks attractive and has been done with skill and imagination.5 Our interest in art involves aesthetic evaluation, which might be positive or negative. Not just the viewers but also certain artists have different opinions of what is beautiful and artistic and how it should be expressed. Although Newton does not want to be seen as an artist (â€Å"this fine-art crap is killing photography, in my vocabulary, art is a dirty word.†6), looking at my definition of art and his statement â€Å"I use what God gives me, but arrange the world the way I like it.†7 would prove him wrong, as God gives the reality and Newton’s feelings arrange his own world. It is said that an artist develops his own style through a creative reputation. For the artist therefore a sure measurement of achievement is, when the work produced continues to stay in our minds even a long time after we first got into contact with the works surface charms. There are many people, that see these surface charms as a barrier from looking deeper into Newton’s photographs. For them, his pictures still cause accusations of sexual voyeurism. In today’s life, nude pictures involving any kind of human being whether black or white, young or old, stand in the shadow of political and moral disapproval it could never hope to support. But why criticising and abusing Newton’s work as voyeurism, if it is said that distance generates mystery and enchantment?8 Though it is not just Newton’s own work that bashes people, but more or less his influence, the influence on the viewer, the outside, the society. Newton is said to be one of the best fashion photographers of his time. He often surprises us with work that goes far beyond what an magazine editor would require. It all began in Paris in 1961, when he started his career at the French Vogue. It is a well known fashion magazine for women, that often shows the way women are looked at. A few years later, the simple fashion photos became more taboo-braking as he used implications of bestiality9. One example of this is the series he produced in the American Vogue in 1975. There, women with metal chains were presented in leather cloths, the reputation of fashion being clean and light was destroyed by a single picture series showing dirt and dark colours on the skinny bodies of the female models. Although the women were so powerful illustrated, they had a sense of submissiveness to the viewer. These pictures were telling a story; a story that was different from mind to mind. It was different to what people were used to. This was not just fashion photography anymore. It was new and it was created by Newton. Fashion photography started in the early 20th century and is said to create an image of the society, reflecting the reality and creating an important role that women play in it. It is used to sell the product that it displays, using the agency of temptation and the desire they inspire. From the start, fashion photography had close similarities with portraiture and it was not clear, where the dividing line between these two categories laid. But as no other photographer did, Newton succeeds in overshooting these lines between fashion and portraiture, combining it with nudity and nearly dissolve these lines, so that there is no clear difference anymore. It is not simple to classify a picture of Newton’s to a particular genre, as it often happens that a fashion photo is nude, a nude is fashion and also portrait at the same time. It seems like Newton really enjoys playing with these genres, making it not clear to the viewer which one it belongs to. These created images constantly e voke contradictions. Real and artificial, feminine and masculine, subject and object, nude and dressed, are just some of them. (PICTURES) Women that are once dressed and then undressed again, in the same situations and poses, great, large images of nude women executed in series (such as the â€Å"Big Nudes†, â€Å"Naked and Dressed†, â€Å"Domestic Nudes†) – he developed an infinitive repertoire. Infinitive are also the different poses and situations the models are shown. No other photographer has ever shown the female body in so many different ways, though with the help of unusual material, leaving many imaginary situations, desires and stories, which do all evoke and express his life (and ours) in a miraculous way. This is not typical and certainly not required in fashion photography, however, it is what makes Newton’s work so unique over the past time and compared to other artists work. Therefore we can say, that Newton has always been much more than a fashion photographer not only, because he created this own unique style but also because he insists that concept is more important than cloths.10 He became one of the most famous star photographers in every way. Politician, actors, artist – everyone wants to be set into pose by the master of the oppressive fantasy. He portrayed people from every kind of political and aesthetic matter: Helmut Kohl in front of the German oak, Gerhard Schroeder in front of a brick wall, Andy Warhol in bed and Anthony Hopkins with an evil but mystical look. For me all these different pictures show that he is definitely a figurative artist who has the skill of using the medium of photography to create a unique imaginative world. (PICTURES) A remarkable change to the view of fashion photography happened in the years between the sixties and eighties. In this decade years of extreme creativity and productivity were created and it was during these years that the unique originality of Helmut Newton’s vision took shape, that is to always try to find a new concept of beauty. In his tending to be aggressive and provocative photos, Newton reached the point where he displayed the difference between the sexes to such an extent that many parts of the society, mainly feminists, titled him with the presumption of misogyny and grouped together to make a clear stand against him. Although Newton always tried to imagine and visualise women exactly as they are. He seems to be interested especially in presenting those women that are not following but leading themselves, women, that desire and love whomever and whenever they like, most important in whatever way they like. He shows women that have command upon their own bodies and ar e free and willing to present them in this powerful way, that he is most famous for, women who are both responsible and willing.11 Newton insists on the question: â€Å"How do we see the women?† Definitively, he has already left his answer for the world. The phenomena Newton would also not be considerable without the women’s liberation. Looking at Newton’s work from the beginning, one can see that parallel to his development of photography in the past forty years, the women rights and therefore their self-confidence has also changed. Women became more self-confident and independent and claim their rights of their own body. This development is visible in the art work of Newton. Whereas the women in Newton’s photos from the 70s and the beginning of the 80s look less confident with their eyes slightly to the floor looking bashful into the camera, the women of the 80s and 90s radiate self-confidence. A development that Newton could not influence. Looking at that perspective, one could see Newton’s work as a mirror of our time, reflecting the past and the history. (PICTURES) Accused of treating them like objects, called misogynous, porno-chic or perverted, the photographer has never been afraid of crossing the frontiers between moral and aesthetic and in his way, reinvent concepts such as the feminine, eroticism, sexuality and power. Ironically, it is the feminine side, that accuses and dislikes Newton and his work the most, although it is him who seems to command and admire women to a great extend, just as he wants the viewer to admire and love them. The war between the sexes (PICTURES) One woman became very famous because she raised her voice against this man, that uses the power of popularity and might to present his fantasy, feelings and thoughts in a way that no one else has done before, using the female body to illustrate all sorts of situations. Here, we are talking about a war between the sexes, a war that has not found an end yet. It is an continues back and forth in propaganda and cross propaganda between the most famous photographer, Helmut Newton, and the most famous German feminist Alice Schwarzer. It is she who accuses him of supplying propaganda material to this war of sexes, giving higher doses year after year. Alice Schwarzer was born in1942 in Wuppertal, Germany. She lived with her grandparents, who took great care of her. It is said that she had the best relationship with her granddad, that she had ever had with a man. In 1970 she became a member of the Paris women’s liberation (Mouvement de Liberation des femmes, MLF). After she moved back from France to Gerany, she then became a liberal author until the 26.January 1977 were she found EMMA. EMMA is a bi-monthly magazine that comes out the last Thursday of every even month. It is available in every German-speaking country at large news-stands. Read by about 120.000 people EMMA is the only magazine for women published by women in Europe. Until now, Schwarzer is still its editor-in-chief and publisher. She has written many books and articles, where she mentioned the work of Helmut Newton, where she asked other women to stand up for the women’s right and especially, to stand against this so-called voyeuristic photographer, Helmut Newton. One article is directly written about Newton’s work. It was published in EMMA 6/1993 and also in Schwarzer’s book â€Å"Alice in the men’s world – an interim balance†12. In this article, Alice Schwarzer definitely makes her point and opinion clear. There is no sympathy to Newton, no admiration, not a single positive statement. She lists every point that she can mention in a negative way and finds interesting methods to relate his voyeuristic, sadistic and pornographic work to Newton’s past. It happens in her article, that she draws the readers attention to the fact, that Helmut Newton is descended from a Jewish family and that his first photography teacher, the by him admired and famous Yva (whose rea l name was Else Simon), was later murdered in Ausschwitz. She relates this fact to his alleged sadistic and black fantasy and is shocked that any respect and honour and pride is missing to what has happened to the Jews in the second world war. She says that his fantasy world is full of offenders in uniform or pinstripes and victims, that have the meaningful expression of being strong. Tall, blond girls, shiny black slaves and greedy mistress, that wait for their masters to get broken down. Basically she is not wrong in saying this as he indeed said in his autobiography, that he was fascinated by the domina and prostitutes and the dark atmosphere that surrounds them at the time he was living in London (1957). But Schwarzer does not only want to explain what sort of women, in her opinion, Newton presents, but she wants to build a connection between his passion for cruel, dominating but beautiful women and his past, the fact that he is Jewish and grew up in a time where pictures were made to produce propaganda. Hitler used posters and pictures to show the Germans whom they shall like and whom they should not pointing at the Jews and declaring them as bad. These pictures showed Jewish people, looking like criminals, explaining the German nation that this is how the people look like that can be ridiculed, carried off and killed. This equation forms a courageous thesis. But, however, you can feel her anti-sympathy for Newton, as she is stunned about the phantasm Newton publishes, where no picture is the product of a better one, only showing the tortured view in the own chasm13. She has the opinion, that Newton’s pictures do not disturb but confirm the existing relations in a world of violence, war and torture. Newton’s pictures are comparable with the fantasy of men and the awe with which the male imagination regards all women. He shows the insecure men a strong, powerful and demanding woman, and these pictures do not ask â€Å"productive questions† but give straight answe rs to the modern society – therefore they are pure pornography (Schwarzer). Pornography, that is what Schwarzer sees in Newton’s work. Pictures, that are made by humans of humans, have an effect of their social and psychological reality – where it does not matter whether it is a pornographic, racist or anti-Semitic picture.14 According to the law, however, representations are only pornographic, if they cause sexual state of arousal to the viewer and at the same time go beyond the agreed limits of the social values to the sexual sense of decency.15 This would mean, that this paragraph serves to the general feeling for decency but not for the safety of the women’s dignity. A point that makes Schwarzer despair. Over and over again she makes that clear. But not only through words, speeches, written articles and books, but also through legal movements she raises her voice to emphasise the importance of this topic. In 1978, Alice Schwarzer sued the German magazine Stern for offence against à ¯Ã‚ ¿Ã‚ ½823 BGB16, that says â€Å"Who offends intentionally or negligently the life, body, health, freedom, ownership or any other right of another in any way, is obligated to compensate the victim for the arised damage†. It was simply the publication of some of Newton’s pictures, (In July 1977 the Stern published a picture showing a naked female backside placed on a bike’s saddle; in March 1978 a naked woman on the beach, covered with sand on the decisive parts of the body; and in April 1978 it was the publication of a picture showing a black female, naked, holding a microphone in her hand, however, being tied up in heavy, metal chains) that caused Schwarzer and many other women to go to court and to sue the Stern. The statement of claim of Schwarzer’s side said, that not only the way and manner of the presentation, but also the summery shows that there is a simple system behind it: The representation of women as an instrument of power. Schwarzer had the opinion she had deciphered a global, male conspiracy, based on a â€Å"gentlemen’s agreement† not to see women as actors but as objects of male controlled art. She also accused Newton to be the leader of this egoistic and little-caring male party, for as not many are as talented and as cold at the same time as he is. However, Schwarzer lost the conflict. The judge saw no conclusive element in Schwarzer’s allegation, more or less because the plaintiffs could not be in force of the personal violation of own law. Women as a group are not able to be collectively insulted, so the judge. The plaintiffs should present their concern to the legislator, as he went on. And that is what she followed the next few years. Her aim is to gain a law against the production, spreading and possession of pornography. In other words: The censorship of Pornography. She demands more rights for women, the right for women to stand up against the pornographic representation of women by artists such as Newton, to stand up for the dignity of (wo-)men with all strengths, because pornography is the propaganda for the degradation of women and has nothing to do with morality (Schwarzer). Following that concept, at the end of the 1987, EMMA got the Anti-Porn-Campaign started under the name PorNO, led by Alice Schwarzer. Being a representative of this campaign means you have to agree with Mrs Schwarzer’s opinion that pornography does support the violence on women and children, as pornography displays women in a humiliated position or rather as pornography is the humiliated act against women. It gives a picture of women that are human beings of second rank, born to be victims, just good enough to be used, taken, raped, and tortured. According to EMMA17, pornographic pictures and movies give rise to the pressure and constraint for women to give themselves away to this humiliation. But the actual centre of the campaign against pornography lies in the argument that â€Å"Pornography causes violence†. And it is so much more than just the expression of the brutality as a whole. To strengthen her thesis, Schwarzer always follows the same pattern when writing her articles. Although still seen morally wrong, women who show their body for published pictures or sell sex are still allowed to continue their trade. Schwarzer asks the women why this has been allowed to continue and gives a straight and simple answer: men. Conclusion Is Helmut Newton’s photography artistic or pornographic? Working on this research question whilst looking at the developed war between Newton and the feminist Schwarzer was really interesting and had taught me many things I had not known before. I have to say it was difficult criticising Newton’s work from the perspective of Schwarzer, as I do not share her opinion. Studying the feminist view on Newton’s work did not hold me away from the belief that his work is fantastic and by all means artistic indeed. Though I do understand what causes Schwarzer’s anxiety, I still do not agree with how she tries to persuade others to acquire her opinion and do not see any value in her argument. However, I respect her opinion for as my belief is, that every individual has to decide on his or her own whether Newton’s work is artistic or pornographic. Art is just the presentation of the visions and fantasies, emotions and thoughts of an artist and should not be doubt by outstanding people, for as I think that Newton only shows the forbidden desire, no one else dares to talk about, whether male or female but still captures in his/her mind. â€Å"I use what God gives me, but arrange the world the way I like it.†18 (Helmut Newton) Appendix The following pictures are added for the reader of this written piece to decide for his or her own whether Helmut Newton’s photography is pornographic or artistic. (PICTURES) Bibliography * Helmut Newton, Autobiographie, 2002, Bertelsmann Verlag * Helmut Newton – Work, Taschen * John L. Tomkinson, The Enterprise of Knowledge, 1999, Leader Books S.A. Publications * Longman Dictionary of contemponary English, Third Edition * Alice Schwarzer, Alice im Mà ¯Ã‚ ¿Ã‚ ½nnerland – eine Zwischenbilanz, 2002, Kiepenheuer&Witsch * EMMA: 1. EMMA 12/1987 2. EMMA Sonderband 5 3. EMMA 06/1993 4. EMMA 07/1978 * World Wide Web: 1. http://www.rpadel.dircon.co.uk/rp_helmut_newton.htm 2. http://www.uol.com.br/modabrasil/london_link/english/helmut 3. http://www.aliceschwarzer.de/content/c1052749630440.html 4. http://www.rpadel.dircon.co.uk/rp_helmut_newton.htm 5. http://www.freitag.de/2000/49/00491501.htm 6. http://www.aliceschwarzer.de/textevon/kernthema_4,html Pictures taken from various websites, but mainly from the google-picture-gallery. Acknowledgements I wish to acknowledge the help and support of the following people: John Rolfe – for his great help in supervising and supporting me during my study Max van Sambeck – for his information about the legal rights EMMA – for giving me some information about their work and about Alice Schwarzer Regina von Kempis-Kà ¯Ã‚ ¿Ã‚ ½ster – my mom, for travelling to Dà ¯Ã‚ ¿Ã‚ ½sseldorf with me to see Helmut Newton’s exhibition Helmut Newton-work 1 http://www.temple.edu/photo/photographers/spring03/photographers/heatherprice/newton/biography.html 2 http://www,aliceschwarzer.de/content/c1052749630440.html 3 Bible, Exodus 20,4 4 John L. Tomkinson, The Enterprise Of Knowledge 5 Longman Dictionary of contemponary English 6 http://www.rpadel.dircon.co.uk/rp_helmut_newton.htm 7 http://www.rpadel.dircon.co.uk/rp_helmut_newton.htm 8 Helmut Newton, Autobiografie 9 http://www.rpadel.dircon.co.uk/rp_helmut_newton.htm 10 www.uol.com.br/modabrasil/london_link/english/helmut 11 Helmut Newton – Work, Taschen 12 = â€Å"Alice im Mà ¯Ã‚ ¿Ã‚ ½nnerland – eine Zwischenbilanz† (Kiepenheuer & Witsch, 2002) 13 â€Å"Alice im Mà ¯Ã‚ ¿Ã‚ ½nnerland – eine Zwischenbilanz† (Kiepenheuer & Witsch, 2002) 14 Alice Schwarzer, EMMA 12/1987 15 German law, $184 StGB Strafrechtliches Gesetzbuch (=Criminal/Penal Civil Code) 16 German law, à ¯Ã‚ ¿Ã‚ ½823 Bà ¯Ã‚ ¿Ã‚ ½rgerliches Gesetzbuch (=Civil Code) 17 EMMA Sonderband 5, page 6f 18 http://www.rpadel.dircon.co.uk/rp_helmut_newton.htm Show preview only