Analyzing an Ad Essay Example | Topics and Well Written Essays - 1500 words - 1

Analyzing an Ad - Essay ExampleThe advert is designed to create a strong positive association with Skyy Vodka reproach amongst young-bearing(prenominal) and male young professionals in order to achieve high sales. To create such positive association, the advert uses sexual connotations, both male and female young professionals, photography and it brings out the advert protagonist who hang ins in control of the entire advert. Skyy Vodka advert is highly charged with sexual connotations. The woman in this advert occupies a huge part of the advert page. She is wearing dark led lipstick, dark eyed make ups and nail polish. Noticeably, the makeup and her red lipsticks as well put much more emphasis on her eyes hence making her more seductive. Her open mouth draws some attention as it implies that she is ready and open to imply a sexual appeal. The dress she has worn is white in color and highly revealing around the chest division hence drawing the audience attention to her desires and sexuality. The gar ment white color connotes virginity or purity in women. However, this general view gets challenged as the lady (bubble) chooses to remain chaste for an extended period of time. The lady is wearing gold earrings, snake band around her upper arm and a gold necklace. Notably, the necklace is long and runs surrounded by her sharp pointed breasts drawing viewers attention. The snake-shaped arm band has varied meanings. For instance it depicts her as a bad girl con alignring that snakes are highly associated with seduction and trickiness. Similarly, it great deal be associated with the biblical story of Adam and Eve who was unable to resist the temptation offered to them by a snake. Nonetheless, as opposed to fruit offered in the causa of Adam and Eve, the offering in this case has more of sexual orientation (Andrews & Mary 59). Having a closer look at the lady, she has worn black sandals with twine heels and has straps that run up her legs to the knees. Ideally, h igh heels are not used by women for comfort, but to make legs and butt look more appealing for the men viewers. Further, the straps that runs up to the knees seek to send the eyes upwards towards such a seductive bubble. This complex picture draws two critical things. First, on her left hand side is a tie and hand that bubble is closely attracting. Even though, the person to whom the tie and the hand belong to is invisible, it is highly suggestive that the advert makes the viewer to direct this person to be a male (Biff) who is being drawn by the beautiful charms of bubble. The black suit and tie worn by the male companion is suggestive of men in our society, but more importantly gives an impression of a kind of man who belongs to either middle or upper twelvemonth and therefore highly likely to be working in corporate circles. The man is presumably a successful man and as such truly complicated. This is reflected by the smart tie and suit he has worn. However, his image remains stereotyped as his image is partly hidden. The tie as one of the men clothing that is visible has a phallic context. This is because it emphasizes sex charged images common in many advertisements. The man is holding an empty martini glass that seems to be erst full of Skyy Vodka. This connotes that Skyy Vodka has the capability to stimulate sexual situation set up by bubble and thereby turning Skyy Vodka to a sign of fun